Why Aamir Khan stays away from brand endorsements

From being the most expensive celebrity endorser in the country last April, Aamir Khan is now among the Bollywood celebrities with no endorsement deals in his kitty.

Probably the only 'Khan' in Bollywood not promoting any brand right now, Aamir was at a time charging anywhere between Rs 5-7 crores a day.

Sources close to the actor have revealed that this situation is only because of his selective nature about the brands that he endorses.

"Khan and his team are in discussion with some brands and an announcement will happen when something concrete comes out," said one of them.

Recently, Snapdeal stopped using ads featuring Khan immediately after the intolerance controversy broke out. Before this, the ecommerce firm had extensively featured Khan in its 'Dil Ki Deal' print, television and digital campaigns.

Last month, the tourism ministry dropped Khan as brand ambassador of its 'Incredible India' campaign that the actor was associated with since 2009. He was replaced by Amitabh Bachchan and Priyanka Chopra.

A person close to Khan said denied that the end of Snapdeal contract had anything to do with his November comment