UK premium shoe brand, FitFlop now available on Amazon Fashion

Customers get an easy access to the brand’s latest season selection of comfort-casual range

Bengaluru: In line with offering a wide selection of top global fashion brands on one platform, Amazon Fashion today unveiled the launch of FitFlop, a UK footwear brand known for comfort-casual selection. Through this partnership Amazon Fashion offers an exciting range of FitFlop merchandize for an easy and convenient access to Indian fashion consumers across the country.

FitFlop, known for the most addictively comfortable shoes, clogs, sandals and boots, launched their first set of fall winter 2016 range for women on Amazon Fashion. The highly utilitarian and covetable brand offers gorgeously simple styles with biochemically engineered midsoles that bring “happiness at feet” through great comfort for the customers.

The Amazon Fashion Shoe Store offers a wide selection of over 500 brands including Steve Madden, Puma, Tresmode, Crocs, Red Tape, Converse, Fila, Nike, Adidas and its growing International shoe selection includes British Knights, Robeto Botticellii, Fonti, Deisgual, Hub, CR7, Calvin Klien and more.

“Our mission on behalf of the customers is to make Amazon Fashion a destination for brands to bring their collections to our platform, so our customers can discover and buy exactly what they are looking for across price spectrum. This launch further exemplifies the preference for Amazon Fashion by fashion brands to get the widest possible reach in India, leveraging our strong positioning in the Indian market”, said Arun Sirdeshmukh, Head, Amazon Fashion, India. “Over the past six months, we have doubled our selection in our shoe store to over 300k styles. We will continue to expand our selection to offer the latest in global fashion trends to our customers.”

Commenting on the debut launch of the brand on Amazon Fashion, Sonita Unadkat, Founder and M.D. Urban Shore, exclusive distributors for FitFlop in India said, “We are very excited to launch FitFlop on Amazon Fashion. India is one of the fastest growing economies, including the pace at which the digital economy is growing. We are delighted to be working with Amazon Fashion as they have a great understanding of the needs of the Indian consumer. FitFlop is a global footwear brand that offers style, fashion and bio mechanically engineered midsoles for comfort. We are confident all our customers will find 'Happiness at their Feet' and look forward to giving all Amazon Fashion customers the latest and most fashionable styles”.

The Amazon Shoe Store is online shoe shopping made simple for consumers in India. Amazon Fashion customers can browse a incredible selection of women’s shoes, men’s shoes, girls’ shoes, boy’s shoes and shoe accessories. The shoe store is designed to match the varying style preferences of fashion customers from everyday basic shoes to the latest selection from top brands, the greatest contemporary shoe trends and designer shoe finds.

With more than 15,000 brands (including 6,000 top fashion brands) and over two million fashion products, Amazon Fashion also has the largest selection in categories like handbags, kid’s apparel, watches, fashion & precious jewellery.

All Consumers on www.amazon.in and the Amazon mobile shopping app have an easy and convenient access to over 65 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy Amazon.in’s guaranteed next-day, two day delivery and the just launched Sunday delivery on products fulfilled by Amazon.