Is SRK giving the PK actor sleepless nights?

There is buzz that the perfectionist, Aamir Khan is figuring out a way to outdo SRK’s marketing strategy. Aamir Khan whose ‘PK’ releases around Christmas this year is known to be an innovator when it comes to marketing. Unlike his contemporaries, Aamir has always taken the ‘hatke’ path and has always opted for out of the box promotional strategies. Be it the shaving off the ushers heads during ‘Ghajini’ or visiting management campuses for ‘3 Idiots’, Aamir has a pulse on his audience and knows how to create the right buzz.

Shah Rukh Khan went all out promoting his Diwali magnum opus ‘Happy New Year’. The actor and producer of the film left no stone unturned to ensure his film got a bumper opening. In fact with HNY, his marketing team strategised a plan where their product was talked, debated, discussed on virtually every media platform. SRK looked into all the intricate details to ensure the film created enough curiosity and buzz across the nation. In fact the HNY actors were in a new city every second day, just a week before the movie released.

After looking at SRK’s promotional strategy, Aamir has asked his team to come up with different ideas to promote PK. Our source tells us that Aamir has been burning the midnight lamp with director Rajkumar Hirani to ideate and come up with a new plan that will be better than not just SRK but any other film of 2014.

We can already feel the excitement, wonder what Aamir has up his sleeves?