1 crore for satellite rights of Baahubali audio launch

That Rajamouli’s mammoth directorial venture ‘Baahubali’ is coming with great expectations is no news. After waiting for what feels like an eternity, the film is quickly moving towards its July 10 release deadline.

But before that, the flick will have a grand audio launch in Hyderabad on May 31. However, what’s interesting is while it is commonplace to see producers paying money to reputed channels for telecast of the audio launch ceremony, a renowned channel has paid a whopping Rs 1.5 crore for the satellite rights of the film’s audio launch.

Interestingly, the channel isn’t one of those preferred by the producers’ syndicate, which has recently been in the news for favouring select few media houses. Bollywood filmmaker Karan Johar, who will be presenting the film’s Hindi version, is expected to attend the launch.