Ajay Devgan and the power of selflessness

We have always been taught that every action has an equal and opposite reaction. But if the action is that of love, the reaction double folds. Culture Machine’s digital channel ‘Being Indian’ and Ajay Devgan came together to release a stirring new video ‘AcchaHai| A message of love’ that encourages people to make the world a loving place by doing small selfless deeds and using kind words every day.

Talking about the small, but ample opportunities we get to brighten someone’s day and uplift their spirits, Devgan recites a poem ‘AcchaHai’ that tells us the little ways in which we can make a difference. We don’t need to go out of the way and make sacrifices in order to be selfless. We only need to give that one smile, care for our ageing parents by massaging their feet for a few minutes, offer water to the tired delivery boy and just show kindness to the people we meet every day.

Speaking about the video, the actor said, “This is a beautiful little gesture to beat the rat race we often find ourselves in. Spreading love and happiness in the world around us is a simple everyday effort. All we have to do is come together and do our bit. It was a pleasure working with the Being Indian team, 'kyunki yeh log achchehain.’"

Adding on, Being Indian released a statement, “AcchaHai | A message of Love' is an effort from our side to encourage all of us to try and do whatever we can in our power, to make those around us happy. Our goals and lives have become so materialistic that we end up ignoring the more important people and things in our lives. It doesn’t take more than a few seconds and a few kind words to brighten up someone’s day.”