Millennial Food Bloggers: How today’s Technology is changing the Game
Millennials are those people, born roughly between 1982 and 2000, who are obsessed with food. They talk about it, text about it, basically do whatever...
Millennials are those people, born roughly between 1982 and 2000, who are obsessed with food. They talk about it, text about it, basically do whatever it takes to share their content with people the world over. So it’s no surprise to learn that they are more likely to cook with their electronics at hand. The heavy reliance on technology today goes far beyond simply looking up recipes; it includes searching for ideas and tips on what, when and how to cook and prepare food. That being said, it is evident that food blogging is so big that people are now able to quit their 9 to 5 jobs and make an actual livelihood out of it. However, it’s not an easy task to accomplish.
Food blogging involves taking care of everything, from content creation, promotion, photography, website maintenance, hosting, domains, plug-ins, page design, looking for updates from Google; so simply put, the list goes on and on. Another lesser known fact is that running a food blog is also expensive. When a bloggers moves past a certain traffic threshold, hosting charges go up drastically.
The fascination with starting a food blog is of two parts; to do what you love best and to be able to make money off doing it as well. These days people love to record whatever they are doing online. And a food blog is the best place to catalogue their kitchen adventures. A lot of people cannot eat food with instantly Instagramming it! And if you can make some money out of it, then why not? The most common way to optimally monetize a food blog is through using advertisements, sponsored content and affiliate sales. However most people are wary of this, since they may not have the right approach to use ads, affiliates and others in an optimal way. There is also a lot of effort involved in choosing the right ad network, optimizing the floor prices, making sure that ad slots get 100% fill rates all the time. Also for instance in affiliates, usually the blogger has to manually enter in the links and manipulate the URLs to geo target and to monetize more efficiently.
It was the idea of creating a platform which eliminated most of the non content related issues, which gave birth to Cucumbertown, which manages all the technical aspects of the blog in terms of maintenance, SEO friendly editing interfaces, inbuilt monetization, enhanced page speed with CDN, hosting etc, meaning that a blogger can focus on creating quality content and sharing it with the world.
The platform has now optimized ad strategies, built an affiliate feature that can seamlessly integrate with any vendor & enable bloggers to recommend products & earn commission through sales, and is currently looking at e-books, photo licensing, premium content and so on. In taking care of these aspects of blogging, Cucumbertown leaves its users to spend their time on doing what is most important to them, which is the creation and sharing of their beloved recipes.
The results are that there is an increase in food bloggers, especially in the millennial age bracket. With their fast paced lives, it is imperative that technology keeps advancing and that they are provided tools that make the process easier to get their blogs off the ground. And with Cucumbertown it is so simple to write a recipe, that you will be addicted!
Cherian Thomas, CEO of Cucumbertown.com, the world’s first food blogging platform gives us an insight into how technological advances are enabling millennials to choose a different career path and start their own blogs.