City’s trend building up

There is a revolutionary change in the men’s wear segment of late with most of the young guys of the fast emerging metropolis taking no chances to make a style statement. They are more color conscious now to look handsome. The classic blue, black, grey, brown and white colors have just ‘faded’ in the vibrant new fashion world.

Dazzling oranges, greens and yellows besides other soft pastel colors are the preferred choices. Some youngsters have started wearing prints and muffs putting a pause to stripes and checks to look extravagant.

Though denims with faded, creased and torn treatments are permanent fixtures, a clean shift from formals to casuals is much visible in the changed fashion scenario. Comfort also matters the most for people. There are about 10 internationally acclaimed men’s apparel brand stores in the city to cater to the needs of the style savvy, which are doing a roaring business.

Branded apparels come with many advantages. They offer both comfort and style, besides a perfect fit. The range of sizes is amazing and tailor-made to suit everyone. Branded tees, formals and casuals are priced in the range of Rs 899 to Rs 4,000 and more.

“I look for labels while purchasing apparel because I am a brand conscious person. It offers exceptional quality and comfort. I believe branded apparel accentuates your personality and boosts confidence,” says KB John, an engineering graduate.

By Ch Sowmya Sruthi