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Hotels, private villas, restaurants, wedding decorations, watches, cars and even mobile apps, fashion designers are diversifying into newer avenues...

Hotels, private villas, restaurants, wedding decorations, watches, cars and even mobile apps, fashion designers are diversifying into newer avenues and with much aplomb

Top designers have long diversified into newer avenues. In addition to creating beautiful garments that have wowed fashion connoisseurs across the world, these designers have used their creative skills in other fields that nevertheless involved designing.
Tarun Tahiliani specialises in floral decoration for weddings (he has designed the wedding décor of Mallika Reddy - daughter of Pinky Reddy and Sanjay Reddy and Siddharth Indukuri) and is into designing hotels; he has done interior design for the speciality restaurant, Aish at Park Hotel, Hyderabad and he has also designed watches for Timex. Rohit Bal has designed home furnishings, JJ Valaya and Sabyasachi have also designed hotel suites and Raghavendra Rathore had re-designed a vintage chevorlet and designed I-phone apps.
And now Raghavendra has designed the label for the famous Scotch whisky house. He has created the limited edition packaging of Johnnie Walker Black Label that embodies the ethos and grandeur of India’s bygone era in a stylish, contemporary avatar. His inspiration for this new pack of Johnnie Walker Black Label is a celebration of the classic Bandhgala Jacket, a historic outfit worn for over centuries by aristocracy, royalty and now famous throughout the world because of the designer’s own unconventional renditions of the same.
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