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An initiative to save water
Hyundai Motor India Ltd (HMIL) launches ‘Save Water’ campaign by promoting ‘Dry wash’ on the occasion of ‘World Environment Day’.
Hyundai Motor India Ltd (HMIL) launches ‘Save Water’ campaign by promoting ‘Dry wash’ on the occasion of ‘World Environment Day’. The 45 day long campaign ‘Save Water’ in association with Society for Indian Automobile Manufacturers (SIAM) has started from June 5 till July 18 at 1,254 Hyundai Dealer workshops across India.
Hyundai aims to save 120 liters of water per car. Post conclusion of the campaign, Hyundai will donate the same amount of water to the drought affected areas in India.
Commenting on the initiative Rakesh Srivastava, Director, Sales and Marketing, HMIL, said, “Being a socially responsible & environmentally conscious manufacturer, Hyundai believes in the philosophy of preserving the environment and its resources for a better future. As a part of our CSR activations, we regularly engage in environment friendly initiatives to create strong awareness among the communities.”
A series of environmentally friendly activities would be conducted across all Hyundai Dealer workshops to engage and create awareness among customers. Besides promoting ‘Dry Wash’ for customer cars, Hyundai Dealers would be using environment-friendly water based automotive paints and also encourage their valued customers to plant more trees.
