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Call to curb errant drivers

Call to curb errant drivers
Highlights

On Sunday morning, citizens across the city walked on Necklace Road to spread awareness on road safety. The event marked the beginning of the National Road Safety Week 2015. With a high number of road fatalities and injuries in the city as well as across the country, the emphasis was on spreading the message of safe driving.

Road Safety Week

On Sunday morning, citizens across the city walked on Necklace Road to spread awareness on road safety. The event marked the beginning of the National Road Safety Week 2015. With a high number of road fatalities and injuries in the city as well as across the country, the emphasis was on spreading the message of safe driving. The ministry of road transport and highways has been organising road safety week in January for 26 years.

The city edition which was organised by Indian Federation for Road Safety (IFROS) in collaboration with the Telangana Government and Telangana Transport Department had Transport Minister P Mahender Reddy as its chief guest. Guests of honour included Home Minister Naini Narasimha Reddy and Union Labour Minister Bandaru Dattatreya. Other dignitaries were Transport Commissioner Jagdishwar Rao, IAS officer Sunil Sharma, IFROS founder Vinod Kanumala, Dheerandra from SIAM along with joint commissioners and head honchos of various other government departments as well as their employees.

Bandaru Dattatreya and Naini Narasimha Reddy flagging offroad safety week

The event was sponsored by Mahavir Group which runs Skoda and Mercedes showrooms in Hyderabad. Over 1,000 people participated in the walk representing various schools, colleges and eminent corporate firms. Addressing the gathering, Dattatreya said that he is pressing for the introduction of Transport and Road Safety Bill-2014 to be passed by the Centre. The Bill, if passed, would approve the closure of RTOs in India and make the whole process digitised.

Home Minister Naini Narasimha Reddy shed light on the strict enforcement of drunken driving in Hyderabad.“Until now over 1 lakh people have been apprehended and number of vehicles have been impounded,” he said. He added that the drive would continue and the police would be stricter towards its implementation. Various other stakeholders have stepped up to support the campaign. Tyre manufacturer CEAT is reportedly organising children’s road safety boot camp titled ‘Drive Safe Dad’. The campaign intends on educating kids in a fun way wherein kids would be encouraged to pass on road safety messages to their parents.

Prabhakar Tiwari, GM-marketing, CEAT Ltd, said, “Being a socially responsible brand, we believe that the adherence to road safety rules is of prime importance for all vehicles on the road. The road safety week provides a perfect platform to take this message to the masses. We hope to create nationwide awareness through such initiatives and ensure a safer year ahead for everyone.”

In Delhi, cops have roped in television actor and comedian Kapil Sharma as the goodwill ambassador for print and other campaigns on road safety. An official said that the department has started using "Sun ae ghanchakkar babu" song from the Emraan Hashmi-starrer Bollywood movie 'Ghanchakkar' as a radio jingle for the campaign.

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