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Uninor wins Child Rights Champion award
Norway based telecom operator Uninor was awarded with the Child Rights Champion Award 2015, conferred by Child Rights and You (CRY), on Tuesday. The award was given for Uninor’s WebWise programme on increasing awareness among children and parents of the potential threats and cyber harm.
Company’s WebWise programme recognised for spreading awareness on safe internet practices among children
Norway-based telecom operator Uninor was awarded with the Child Rights Champion Award 2015, conferred by Child Rights and You (CRY), on Tuesday. The award was given for Uninor’s WebWise programme on increasing awareness among children and parents of the potential threats and cyber harm. The special jury award recognised the company’s strong commitment towards child rights in its sustainability strategy.
Receiving the award, Uninor CEO said, “We are honoured to have received the CRY child rights award for the WebWise programme. We firmly believe that children should be equipped not just with the means to access the internet but also with the right information and guidance to be able to safely navigate the digital world. This is especially important in India where 134 million children will get online by 2017 and of these 100 million are going to be first time users. Keeping our children safe on the internet is our responsibility as a mobile internet service provider.”
Also, Uninor is the first telecom operator to launch a programme towards creating a safe internet experience for children. The programme had started in February last year, with the objective of creating awareness in young children and building digital resilience. Through a school outreach program, children are equipped with practical information on building digital life skills.
In a short span of one year, the WebWise programme has reached out to 15,000 children across various schools in the six operating circles of Uninor. The ambition is to take this program to another 20,000 children in 2015. Apart from workshops and increasing school participation, the company is planning to take forward the programme through implementing social initiatives and a child helpline in the next phase.
