Creative revolution is the need of the hour

Warangal Urban: A creative revolution is the need of the hour in the country and it has to come from the educational institutions, opined noted-Indian film director, writer and producer Vivek Agnihotri.

Addressing a group of management students during ‘Cura-2017’, a two-day management fest organised by the School of Management (SOM) of NIT Warangal on its campus here on Sunday, Vivek said, “India has to become an innovation hub where creative freedom is allowed to flourish.”

He further asked the students to be creative managers, engineers and humans by cultivating creative thinking. “A leader’s job is to create things but not just to lead,” he opined.

The film director lamented that most of the times the creativity of the students was not recognised and students were not allowed to innovate. “The society is not teaching us how to live and be creative,” he noted.

Vivek suggested the students to break out the age old conditioning where their minds were struck with stereotype ideas of success in life. “One has to grow beyond the confines of success and failures to explore things in his or her life,” he said.

“Every student has got his own territory/a special gift and the failure to identify such gift is compelling them to end up in a run-of-the-mill job other than his or her own interest. As a result, we are producing mere employees who lack creativity and not leaders,” he felt.

Vivek, son of a teacher, wanted the students to respect their teachers. “I care for students of the country and every month visit two to three colleges to speak to students,” he said advising the students to follow your heart and explore the purpose of their lives.

He further stated that Indian women were the best example of multi-tasking as they engage in a variety of chores from dawn to dusk. “We need to celebrate the potential of Indian women and learn from them,” he added.

CMD of Ind Barath group K Raghu Ramakrishnam Raju, entrepreneur Akancha Srivastava and co-founder of “Make a Difference” (MAD) Jithin C Nedumalaand also addressed the students during the two-day event.

Flagship events like Hunt Talent, Sales Insides and Emergio, general events like Marketing Mantrik, B-Plan, paper presentation and Brand Roadies, workshops on entrepreneurship, data analytics and digital marketing took place on the day.

The NIT-W director Prof GRC Reddy, the SOM head of the department M Ravinder Reddy, student coordinator for the event SP Shersha and others were present. About 500 management students from across the country took part in the event.