Ganguly uncertain of profits in ISL
Sourav Ganguly Uncertain of Profits in Indian Super League, ISL. Indian Super League (ISL) team Atletico de Kolkata co-owner and former India cricket captain Sourav Ganguly believes that no sport, other than cricket, can guarantee a future in India, leading him to feel that his football venture may never break even.
New Delhi: Indian Super League (ISL) team Atletico de Kolkata co-owner and former India cricket captain Sourav Ganguly believes that no sport, other than cricket, can guarantee a future in India, leading him to feel that his football venture may never break even.
‘I don't know when we will break even, doesn't seem so in the near future. There is also a possibility we may never break even. Nobody knows what the future has got in store for any sport in India, other than cricket,’ Ganguly told IANS in an interview.
‘That is why I say this is not just about money. Hopefully, there will be a future in this, my inner feeling says that and we will break even but when, I don't know.’
Ganguly has been a busy man lately preparing for the two-month football extravaganza which kicks off in his home town Kolkata on Sunday.
‘I have been pretty hands on this year but it needs to get off me in due course otherwise I will need 48 hours in a day. For the first year, I had to do all the running around in terms of organisation, stadium, getting the structure in place, coaches, physios, trainers, and support staff,’ he said.’
And in the last two weeks I have become an agent also. I am trying to get sponsors for my team. I have never spoken to a sponsor for myself but I have done it for ISL,’ Ganguly added, referring to his team's new deal with health insurance company Apollo Munich, who Saturday were named as the co-sponsors of Atletico de Kolkata.
The preparation for ISL has also made life tougher for Ganguly - the cricket administrator.
‘It has been very, very tough managing both cricket and football but we have a team which works behind the scenes. I have my own personal work too for which I have to find time,’ said Ganguly, who in July was elected as the joint secretary of Cricket Association of Bengal (CAB). An ardent football fan, the 42-year-old believes that the ISL will give the world's most popular game a push it so needs in India.