North East Tourism: Public Relations can change scene
North East Tourism: Public Relations can change scene, Thus PR efforts should be aimed at disseminating information through the mass media to project a new image of North East India. Tourists certainly do not want to visit a disturbed area and most potential
This Research Note entitled – “Role of Public Relations in Resurrecting the Tourism Industry of the North Eastern States of India”, is an unique endeavor in that it provides a significant insight into the problems plaguing the last virgin and unexplored Shangri-La of India and how one can possibly overcome these problems by using Public Relations or PR as a management tool.
The Research Note highlights the vital role that PR can play in promoting tourism in India’s North East. The reader will be able to appreciate North East India’s inherent tourism potential and dwell on the reasons why the region has not been able to flourish in spite of its rich and diverse attractions. As things stand today, the North East of India is a case of “Paradise Lost”. PR has a lot to offer in resurrecting the tourism industry of North East India and bring the region at par with mainland India.
The North East of India is one of India’s last natural, unspoilt destinations. This region is renowned for its pristine splendor, undulating hills, valleys and myriad streams that course through it. The North East region is the most varied and at the same time the least visited part of India. Prior to independence the whole region was known as Assam Province but it was finally split into seven separate states.