Narendra Modi wins hands down online

Prime ministerial candidate of BJP Narendra Modi's online mentions and conversations, has earned him hands down according to the report released on Thursday. This was as per the seventh edition of october (first released in April) titled 'India's Most Mentioned Political leader' which lists him as most mentioned political leader. This was released by Blogworks a social media consulting firm.

He is followed by Congress vice president Rahul Gandhi, Prime Minister Manmohan Singh, Aam Aadmi Party leader Arvind Kejriwal and Congress President Sonia Gandhi. The audit identifies 20 leaders on the basis of their share of mentions in online conversations.

"The main idea behind these audits is to understand social conversations. We build upon existing conversations, diagnose them and share it with the people. They also reflect the shift in conversations with regards to political leaders and parties," said Rajesh Lalwani, founder, Blogworks.

While it was Mr Modi's speech in Patna that drew support and conversations for him, the prime minister's statement he is not above law and ready to face the Central Bureau of Investigation with respect to the Coalgate scandal garnered mentions for him.

For the report, 187 political leaders, including lawmakers and ministers, were considered who were analysed on various themes like corruption, caste and religion, youth and employment, and defence and foreign policy.

The top 100 most discussed and shared conversation threads were examined.

The report also states the overall volume of mentions around political leaders decreased 23 per cent in October as compared to September 2013.