Media Industry key to Make in India success

The demand for qualified and skilled manpower in the media industry has been fuelled by double digit growth and Make in India campaign will require a large pool of workforce

MUMBAI: With ‘Make in India’ campaign is receiving tremendous response from investors across the globe, the burgeoning media industry will certainly be the key to success of the Prime Minister, Narendra Modi-led government’s initiative, helping the country’s work force become globally competitive.

“The ‘Make in India’ campaign will require a large pool of qualified and skilled workforce and needs to be backed by cutting-edge research and innovation. At School of Broadcasting & Communication, our institute accepts this challenge and will lead from the front to attract students from across the globe,” said Tushir Choudhary, Managing Director, School of Broadcasting & Communication.

School of Broadcasting & Communication is affiliated to Makhanlal Chaturvedi National University of Journalism and Communication – Asia’s only journalism university – established at the behest of India’s former Prime Minister, Rajiv Gandhi. It has also entered into a strategic tie-up with the Deakin University and Edith Cowan University, respectively.

The tremendous growth of media over the past few years has opened opportunities for youth to be part of this swan song industry. From a merely state-owned Doordarshan channel to over 800 channels within two decades and still counting, this industry has witnessed compounding growth in all sectors.

India’s media industry, according to Ficci-KPMG report, in 2015 is projected to grow at 13 per cent to reach Rs 1,96,400 crore. “The demand for qualified and skilled manpower in the media industry has been fuelled by double digit growth in the industry. Professionals with cross disciplinary skills with knowledge of market dynamics, advertising, social media, and public relations are sought even by the regional media,” Mr Choudhary observed.

School of Broadcasting & Communication has trained more than 2000 students from over 24 states and seven countries over the years. It is now gearing up for the academic year 2015-16 to create yet another pool of talents to meet the burgeoning demand of skilled manpower in the media industry. “Over the years, we always created a distinctive pool of media professionals, who have been placed in India’s renowned media houses. It is very important that India competes with the rest of the world because the ‘Make in India’ means that your workforce has to be competitive with the rest of the world,” he emphasised.

Maharashtra Governor, C Vidyasagar Rao had even called for “Teach in Maharashtra” and “Study in Maharashtra” initiatives to attract top scholars and students and promote the state as an “attractive destination for education”.