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V-Commerce wave seen in near future
The growth of electronic commerce and mobile-commerce is pushing enterprises and organisations to use video platform for rendering smart services to their new-age customers.
The growth of electronic commerce and mobile-commerce is pushing enterprises and organisations to use video platform for rendering smart services to their new-age customers. "Video commerce is the new wave in the B2C (business to costumer) segment as its inter-active platform is helping sectors like banking serve customers better and hospitals to reach out to patients quicker and allow enterprises to hire new employees faster," says Talview CEO Sanjoe Jose.
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If ATMs, internet and mobile banking are helping customers avoid going to banks for a slew of services, a video platform will help them virtually interact with the branch manager or an official concerned for quick service. Similarly, doctors of state-run and private hospitals will be able to serve patients better and diagnose them early on a video platform, saving time and energy. Insurance is another vertical for video commerce. Video commerce space is a $50-billion market worldwide and is mushrooming in India at a fast pace, says Jose.
By Fakir Balaji
