7 interesting features of Twitter videos

7 interesting features of Twitter videos
Highlights

After the incredible success of Vine, Twitter has realised that videos are becoming quite popular among their user base, and with an aim to increase their market share, they have launched Twitter Videos. This new video platform, which is accessible at video.twitter.com is currently only available for verified Twitter users.

After the incredible success of Vine, Twitter has realised that videos are becoming quite popular among their user base, and with an aim to increase their market share, they have launched Twitter Videos. This new video platform, which is accessible at video.twitter.com is currently only available for verified Twitter users. Interestingly, Youtube videos are not allowed to be shared on this platform, which suggests that Twitter wants to compete directly against them and want to dominate the market.

Here are 7 interesting features of this service:

Youtube videos cannot be uploaded

Twitter specifically says that urls of YouTube videos cannot be shared on their platform. Instead, users are encouraged to upload the videos on Twitter’s server, and then share them.

Third party video player cannot be used

For playing out the videos, users are instructed to use only Twitter’s own video player. Webmasters can integrate Twitter video player directly into their websites via player cards.

Non-amplify partners cannot advertise

Only amplify partners are allowed to advertise on Twitter’s video platform as of now. Amplify from Twitter is a unique advertisement platform, wherein media companies and brands collaborate to distribute TV content on Twitter’s platform.

Uploaded videos cannot be edited

All the videos uploaded on Twitter’s server will become their exclusive content, and no changes would be allowed after its uploaded. But yes, you can choose to delete it, but not edit it any way!

10 mins length maximum

The videos uploaded on Twitter can max be of 10 minutes. This restriction might put of many. Although most videos are less than 10 minutes, many users like to publish longer videos as well, and Twitter might not be the platform they may like.

Tweeting made easy

On the dashboard of Twitter’s video publishing tool, there would be a single button using which the videos can be Tweeted. However, scheduling of those Tweets are not allowed as of now. It would be interesting to observe how and when third party apps such as Hootsuite and Buffer introduce scheduling of Twitter videos.

Video formats supported by Twitter videos

Only MP4 and MOV data files would be currently supported by Twitter videos. Aspect ratio of video should be 16:9 and should be encoded on “High Profile” h.264 video codec and the AAC (low complexity) audio codec.- TRAK.in

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