m-commerce & Mobile Advertising growth in India

We are now in the era where all leading E-commerce companies are becoming app only businesses & Hyper local start up's catering only to mobile first internet users. Mobile has become the eminent single screen platform & being well capitalized by brands through continuously developing seamless app experience to be ahead of the competition.

Comparatively Mobile advertising is the most effective channel for any brand to track its value derived from its users & which lead to an effective 360 degree growth of Mobile advertising ecosystem. In India it’s in the evolving stage right now & all brands are trying to get the best possible ways of customer mapping through various advertising platforms.

C1XMobile, a part of C1X Inc. is trying to solve the industry problem by launching the android SDK for developers & gather intelligent “Audience data” for brands to drive an efficient marketing campaign & enable them to target the most relevant audience inventory (In-App) unlike the traditional methods with the emphasis is only on the quantity of Installs & on the users Post-Install activity, as Advertisers are more inclined towards targeting highly engaged & sticky app users with a higher LTV."Mobile SDK" for Android App Developers to give advertisers access to innovative ad formats along with multiple Ad Exchanges plugged-in to participate real-time.

App developers are excited about key factors like Transparency, High eCPMs & Fill-Rates, which will be the driving force towards the universal acceptance of the Mobile SDK.

For E-com & classified brands mobile app marketing, starts at installs & the user acquisition partners are tracked & scrutinized through analytic platforms. As we all know the problem is not installing but infact uninstall & engagement so the brands have start looking at a bigger picture & evaluate on matrices like Rolling Retention and Funnel drop outs.

Only thanks to analytic partners for making the journey of mobile app marketing more robust & scientific . Even though there are some black holes which makes our eye brow's raised ,Stats says Mobile Web usage is rapidly decreasing globally so concentration is on producing apps on biggest platform which is Android followed by iOS & windows , but on the contrary there is a huge Real Estate problem(storage Space) on user’s Smartphone’s, so users keep shuffling his apps according to his Momentum of need in the free apps category .

Now there are question raises whether E-com Apps has to be paid app to create more seriousness among Smartphone users? May be this question will answer the biggest problem of reducing the uninstall ratio and calculating an ideal user’s Life time value for all nature of businesses.

Needless to say mobile business growth journey in last two years have raised two major relative category markets - Mobile analytics & Mobile media inventory platforms & Now Big Data is driving an edge to supplement- Rightist product to the neediest user in the most appropriate environment ,These third party analytics platforms acts as a Bible for most of e-com players while all Media inventory platforms which are also evolving with the demand statistics , Most of these Media platforms are interlinked with Ad Inventory exchanges but currently mapping your product intend buyers within the inventory is quite blurred , while Facebook Mobile & Google on mobile remains the most popular app distribution channels because of its Reach & Automated systems . C1XMobile’s Audience data platform definitely seems to be solving the problems in this direction.