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Your Facebook posts will soon start fetching revenue, here's why
Facebook Users Could Start Paying Each Other for Their Posts
Soon, you could be getting paid for your Facebook posts. That’s the premise behind a survey the Verge discovered this week, which asked verified users if they’d be interested in monetization options like earning money on Facebook via a tip jar (a “place where fans can tip you money”), or through a “donate option” or branded content. The fact that Facebook is even considering revenue sharing with its influential users puts it ahead of Twitter, which, along with its six-second video company Vine, has reportedly just recently started to meet with some of the most prominent Vine stars who want to be paid for their work on the platform.
The survey comes weeks after Facebook unleashed a new update with an emphasis on Facebook Live, its live-streaming video service. Facebook had dipped its toe into these waters before, letting media publishers and celebrities broadcast live video, but the new update democratized live video, letting anyone turn into their own broadcaster, and Facebook has apparently wasted no time in asking its users about revenue splitting and monetization. Prior to this, Facebook didn’t (and currently still doesn’t) offer individual users the opportunity to make money from their posts, though publishers can sell ads inside Facebook Instant Articles. “It’s still very early, but we’re committed to creating sustainable, long-term monetization models for our partners and we’re listening to feedback,” a Facebook spokeswoman told the Verge. Facebook does reportedly pay some publishers, including Vox Media and BuzzFeed, for participating in live video.
YouTube was the first to try out revenue-sharing for influential users back in 2007, and YouNow, a live-streaming service geared toward teens, lets fans give money to their favorite performers and live streamers. Twitter, the parent company of Vine, and Snapchat both don’t yet offer revenue-sharing, so popular users will strike deals for sponsored content with brands directly. While the survey Facebook distributed to influential users could just be market research, incentivizing users to make more video and streaming content would stand to benefit both users and Facebook.
Source: Techgig.com
