‘Try jewellery online before you buy it’

Hyderabad: The city-based 135-year-old jeweller, Sri Kimtee Jewellers, is coming out with a new product ‘Try-Before-You-Buy.’

According to its promoter, Deepak Kimtee, it is probably a first of its kind of a product in the jewellery domain in the world.

Built on Android and made available on Google Play, this enables customers to try jewellery, wear it, consult relatives, compare prices, designs from many other outlets and go to the shop of your choice, go and buy it.

“Imagine trying as many jewellery products as possible before you make a purchase. Is it possible on visiting physical store or shopping online? So, we are combining both—online and offline in our our App JewelleryCart.in,” says Deepak.

Kimtee aims to target 3000 subscribers from current 900 in next three years and aims to generate subscription revenue of Rs 15 crore.

In the jewellery and the luxury space, the look and feel is a very important aspect. Jewellery purchasers can research online first and go and buy it offline.

Buyers can search, try on, wear, even share with distant family members, take feedback and make a final decision. Once it is selected, they can visit the store and physically procure the product. This will save time, effort and money for customers.

JewelleryCart.in provides 25,000 solitair designs and 3000 other jewellery products which include necklaces, bangles, chains, ear tops etc.