Hong Kong Tourism Board's marketing campaign in Indian market

With today’s modern traveler seeking authentic experiences, the new campaign intends to build an emotional connection with visitors the allowing them to feel and explore the sights and sounds of Asia’s World City like a local; even before their visit to the city.

Designed keeping in mind the changes in consumer behavior and the evolvement in their travel preferences; the campaign emphasizes on creating a strong emotional and experiential connect with the audience.

The campaign also includes a series of entertaining videos by various Indian and local celebrities where they share their travel experiences of Hong Kong to showcase the vibrancy and variety the city has to offer.

The Hong Kong Tourism Board has also introduced new experiential package tours for visitors. From capturing the scenic beauty of Hong Kong with an eco tour to enveloping themselves in the rich cultural heritage of the city with the Six Senses Heritage Experience tour, from enjoying a ride onboard the iconic Star Ferry to catching a ride on the “Ding Ding” Tram; the tours give visitors a chance to explore the different and vibrant facets of Asia’s World City.

With India being one of the fastest growing e-commerce markets globally, Hong Kong Tourism Board has also integrated the campaign with a digital strategy encompassing three channels- which include the award-winning consumer website DiscoverHongKong.com, designated social media accounts (Facebook / twitter / instagram etc.), and tailor-made mobile apps. HKTB has also launched a cross-channel digital travel guide called “3-in-1 My Hong Kong Guide”, integrating web portals, mobile applications and social media along with android version of “Hong Kong Insider’s Guide”; another one of HKTB’s new initiatives.

The event saw the presence of key senior managers from the Hong Kong Tourism Board. Mr. Dheeraj Dhoopar and Ms. Nehalaxmi Iyer from the cast of the popular daily soap ‘Sasural Simar Ka’ were also a part of the event and the actors shared their candid experiences from their recent visit to Hong Kong.

On the occasion of the launch Mr. Anthony Lau, Executive Director- Hong Kong Tourism Board said, “India is one of our key source markets and we have been developing new avenues to engage and interact with the Indian travelers. This campaign is our effort to showcase the diversity of experiences offered by Hong Kong and to promote Hong Kong as a preferred travel destination amongst Indian travelers”