ASUS expands its consumer notebook portfolio; Launchespower-packed ZenBooks and VivoBooks

Taiwanese tech giant, ASUS, today announced the expansion of its consumer laptop portfolio with special focus on convertibles, providing a perfect combination of style, power and portability. The ramp-up involves the addition of Intel® Evo™ verifiedflagship model, Zenbook Flip S (UX371), accompanied by Zenbook Flip 13 (UX363), the new and advanced Zenbook 14 (UX435) and Vivobook Flip 14 (TP470), among others. Designed to deliver premium experiences and refined craftsmanship through bold innovation, Zenbooks are top-of-the-line consumer PC vertical front pining to make smarter technology an everyday reality for the most discerning consumers. Further, the offerings are even more irresistible with brilliant 4K NanoEdge OLED display that deliver exceptionally detailed and realistic visuals, with ultra-vivid PANTONE® Validated colour accuracy.

Commenting on the launch, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, stated, "After championing the thin and light segment, with new convertible laptops we aim to provide the functionality, capability, and usability accompanied with unparalleled performance. The full range is powered with the latest 11th Gen Intel processors along with stunning 4K OLED display for a#BrighterNewWorld and unmatched PC experience in the category. We are attuned with evolving consumer requirements and have them at the very core of our product development strategy that enables us to offer the latest technology and best in class experience to our customers."

Rahul Malhotra, Director – Consumer Sales, Intel India said, "Intel remains committed to delivering unmatched computing experiences through pathbreaking technology innovation and strong collaboration with the PC ecosystem. Intel Evo verified designs are co-engineered to raise the bar across parameters like responsiveness, battery, performance and connectivity to help people do things that matter most to them from anywhere. The latest 11th Gen Intel Core processors with the Intel Iris Xe graphics engine enable rich collaboration, increased productivity, advanced content creation, immersive entertainment and new gaming experiences in thin and light form factors, offering a major leap forward in real-world processor performance."

ZenBook Flip S (UX371): Flexible performance and luxurious design

Powered with a 4K UHD NanoEdge OLED HDR display, the luxurious ZenBook Flip S delivers bright enhanced visuals with ultra-vivid PANTONE® Validated colour accuracy, making its immersive slim-bezel design a superb all-rounder for both works and play. With Intel® Evo™platform certification on the ZenBook Flip S, users will get to experience premium mobile performance and outstanding power efficiency. It packs the performance of Intel's 11th Gen Intel® Core™ i7 processor, and Intel® Iris® Xegraphics that makes light work of even the most demanding tasks. Weighing a little over 1 kg and merely 13.9 mm thin, the all-new ZenBook Flip S is the perfect take-anywhere laptop for on-the-go productivity and creativity.

ZenBook Flip 13: Versatility with ultimate mobility

Asus ZenBook Flip 13 UX363 is an elegant Windows 10 Home laptop with an immersive 13.3-inch display that offers a 1920x1080 pixel resolution. The powerful Intel® Core™ i7-1165G7 Processor handles computing on the laptop, and the 8GB RAM and 512GB of SSD storage take care of your storage and memory requirements. Get amazing graphical performance on the ZenBook Flip 13 with Intel's Integrated Iris Xe and to ensure seamless connectivity, the Zenbook Flip 13 packs ample physical ports, a USB 3.2 Gen 1 (Type A), Thunderbolt 4 (Type C), and an HDMI port.

ZenBook 14 (UX435): The elegant way to do more

The ZenBook 14 series comes equipped with a 14-inch 4-sided FHD LED Nanoedge touch display that sports an astounding screen-to-body ratio of 92%. The laptop is powered by Intel's 11th Gen Core i7 processor, which is paired with an NVIDIA GeForce MX450 GPU. Setting the ZenBook 14 apart from the competition is its revolutionary screen pad with ScreenXpert2.0, which not only changes the way you interact with your laptop but can also help boost your productivity.

VivoBook Flip 14 (TP470):

The ASUS VivoBook Flip 14 (TP470EZ) lets you unleash your creativity as it is powered by up to 11th Gen Intel® Core™ i5-1135G7 processor, which offers Turbo boost frequency of up to 4.2 GHz. The Flip 14 also features Intel's first discrete graphics card on a laptop, the Intel® Iris® Xe MAX, which is capable of accelerating workloads and providing reliable and sustained graphical performance. Paired with up to 8GB RAM, a super-fast PCIe SSD solution and a flippable 360-degree Ergolift hinge, you get a powerful machine capable of delivering mighty performance.

ASUS Intelligent Performance technology or AIPT is the new intelligent performance optimization technology by ASUS that balances a devices CPU Performance, system temperature, air flow, fan noise and power consumption. The AIPT technology is capable of boosting the system's performance by up to 40% while delivering a full day of battery life while preventing it from overheating. It also gives users the flexibility to choose between optimum performance or optimum battery life by switching between Whisper Mode, Balanced Mode and Performance mode.