Banking apps lag behind in functionality: Report
Despite the renewed push for digital due to the Covid-19 pandemic, most Indian mobile banking apps, except ICICI’s iMobile app, are behind the curve on functionality, says a new report from market research firm Forrester
New Delhi: Despite the renewed push for digital due to the Covid-19 pandemic, most Indian mobile banking apps, except ICICI's iMobile app, are behind the curve on functionality, says a new report from market research firm Forrester.
About 70 per cent of Indian online adults with a bank account do their banking on a mobile app or website using their smartphone, show data from Forrester. However, compared with 2019, banks have improved their user experience only marginally and lag behind in functionality, said the report which evaluated the smartphone apps of five banks in India -- Axis Bank, HDFC Bank, ICICI Bank, Kotak Mahindra Bank, and State Bank of India (SBI).
For the study, the researchers scored banks' mobile apps on 39 functionality and 24 user experience criteria. "While banks have been focusing on improving UX (user experience), they do not give equal attention to all aspects of it. ICICI Bank does a good job of streamlining payment experiences, but can do better at error prevention," said the report.
"Axis Bank offers clutterfree visual design and clear content but lacks help pages. HDFC Bank helps customers prevent errors and shares privacy information up front but falters with unclear language and marketing material that impedes progress," it added.