Live
- A Guide to Temperature and Humidity Standards in Data Center Server Rooms
- Gadwal collector briefs on details of voters
- Jupally Krishna Rao takes part in Alampur rallu
- Bharath Prasad files 3rd Nomination
- Baisakh Month: A Time of Auspicious Beginnings and Sacred Festivals
- Oust BJD govt for overall development, says Shah
- Unveiling the Hidden Gems: Surprising Health Benefits of Garlic Peels
- Overcoming Sleep Struggles: A Comprehensive Guide to a Restful Night
- RTC bus hit the auto
- MLA Kuchukula Rajesh Reddy participated in the Birappa festival
Just In
RBL Bank and Google on Monday, January 10, 2022, announced a strategic collaboration to fuel the Bank’s customer experience strategy and expand its value proposition to serve its rapidly growing customer base through its digital platform, Abacus 2.0.
RBL Bank and Google on Monday, January 10, 2022, announced a strategic collaboration to fuel the Bank's customer experience strategy and expand its value proposition to serve its rapidly growing customer base through its digital platform, Abacus 2.0.
This collaboration will enable better customer data management, and analytics, enabling effective cross-selling within the Bank's large customer base and subsequently reducing the cost of customer acquisition, significantly.
Through Abacus 2.0, the Bank aims to provide a superior and holistic one-stop solution to its existing and new customers, to seamlessly deliver its different product offerings across channels.
RBL Bank currently has over 4 million urban retail asset and liability customers with a business goal to grow this base to 12-14 million over the next three years. To achieve this, RBL Bank will leverage Google Cloud's secure and scalable infrastructure for seamless customer onboarding. It will also be the technology foundation for a powerful product-agnostic customer acquisition engine that delivers more inclusive access to multiple products such as payments, deposits, insurance, credit card, investments, secured loans and more.
Working together, RBL Bank will also enhance its customer acquisition and product promotion using various digital solutions that Google offers across digital channels.
"This is an important strategic milestone in our digital journey. Advancing our innovation agenda and building an optimized and agile data platform to serve our existing and prospective customers is one of our critical business priorities. Working with Google, we will augment our customer targeting with solutions such as Google Ads, and explore co-innovation opportunities with platforms like Google Pay to drive user engagement and build new digital offerings," said Surinder Chawla, Head Branch and Business Banking, RBL Bank.
Bikram Bedi, Country Head of Google Cloud in India said, "Cloud technologies enable banks to offer their customers a fast, secure and intuitive experience. We are thrilled to help RBL Bank advance their digital roadmap and harness the power of the vast solutions Google has to offer to create and deliver valuable new services to their rapidly growing customer base."
Leveraging Google Cloud's local infrastructure shall help RBL Bank to scale its platform and services and meet local regulatory and compliance requirements.
© 2024 Hyderabad Media House Limited/The Hans India. All rights reserved. Powered by hocalwire.com