On OTT, content plays vital role than name: Kirti Kulhari
Actress Kirti Kulhari, who has been part of many OTT projects including “The Girl On The Train” and “Four More Shots Please”, says that OTT has changed the way showbiz works
Actress Kirti Kulhari, who has been part of many OTT projects including "The Girl On The Train" and "Four More Shots Please", says that OTT has changed the way showbiz works. She says that for an OTT project, a big name may garner buzz initially but after that it's just the content that matters.
"If you are claiming to make content-oriented stuff, then you have to have people who do justice to it. OTT is a space where initial attraction might happen due to a popular face but at the end of it, your name is not enough. I want to see something real and valuable if I am giving my five hours to a show on OTT. Good performance is what works at the end. Rather than projects, cinema is being created in a lot of ways," says Kirti.
Talking about mass entertainers that feature big male superstars, Kirti says that most of them are produced by these stars and, hence, they have the bigger say. "A lot of them have turned producers and have a bigger say in terms of what they want. It is fair to some extent as they are putting money in the project. Also, the kind of films they are part of is about them," she says.