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LockdownCooking turns hotspot for home chefs

LockdownCooking turns hotspot for home chefs
Highlights

The passion for cooking can be gauged at Likee with number of hits garnered on hashtags such as #LockdownCooking, #GharKaKhana, #Recipes, #INFood and others, of which #INFood alone has garnered more than a billion views. Food lovers looking for new recipes or wanting to share your culinary skills can start their journey with some hashtags on short video apps like Likee

The 2020 began with a new normal, adjusting to a quarantine life. The countrywide lockdown and the coronavirus scare have forced us to stay at home.

With ample time at our disposal people are turning to different innovative activities. For instance, many people in Italy found solace in sharing musical melodies with theirneighbourhood and the world via social media.

And In India, many have taken up cooking to find peace during the lockdown. Likee, a pioneering global short-video creation platform, has become home to many such 'master chefs.

The passion for cooking can be gauged at Likee with number of hits garnered on hashtags such as #LockdownCooking, #GharKaKhana, #Recipes, #INFood and others, of which #INFood alone has garnered more than a billion views.

Food lovers looking for new recipes or wanting to share your culinary skills can start their journey with some hashtags onshort video apps like Likee.

Named in sync with the prevailing scenario, one hashtag that is immensely popular among food lovers is #LockdownCooking, which comprises videos of yummy food and some mind-blowing recipes. It has already garnered more than 54 million views.

One can also find a video of popular Bollywood actress Isha Koppikar having some fun with her daughter while making a dessert. The video features the duo working on building an edible snowman with coconut, gems, and other exciting food items.

From celebrities like Shilpa Shetty, Isha Koppikar, Sapna Chaudhary etc to commoners and even beginners, all are experimenting with different kinds of recipes, and there is no shying away from sharing the cooking secrets on social media.

In the last televised address to the nation, Prime Minister Narendra Modi had given the slogan of 'vocal for local'. Though #INFood came up much before the announcement, its theme resonates with the same and probably this is the reason why it has clocked a whopping 1,088 million views.

Under this hashtag, one can explore the world of spicy Indian food or desi versions of international dishes. A number of Likers have shared some unique recipes under #INFood, making it the most popular food-based hashtag on the platform.

Another popular food-based hashtag is #Recipe, with over 426 million views,is based on making cooking fun with quirky recipes shared by creators.

In addition to these, there is a #Foodblogging hashtag which received more than 400 million views so far.

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