Women learn to optimise social media

Is Facebook a dying platform? Yes, says YouTube sensation Anubhav Roy, 22 years YouTuber while addressing a gathering of Young FICCI Ladies Organisation on "How to create a personal brand online for your firm" here in Hyderabad recently.

"I don't remember exactly when I last updated my Facebook page said Anubhav a diploma holder in Cinematography from Delhi. It may be two years are, so I last updated my Facebook.

Facebook growth has become slowed down. Facebook stopped being fun. It acquired Instagram. Instagram is now Young People's Facebook now," said Anubhav.

In today's world no matter what the question is the answer is always Google! said Shilpa Datla, chairperson of YFLO in her opening remarks. This is the third series in the transformation journey towards a 'New You', the theme for the year, Shilpa Datla informed.

The young YouTube Star, a youth sensation who has done B.Sc in Cinema and Diploma in Cinematography observed that Youtube is Becoming New TV. "YouTube is slowly moving towards traditional TV audiences.

Many people in the age groups of 18 to 50 are hardly paying Television subscriptions. And most of them watching YouTube, Netflix etc.," he added.

The young lad Anubhav Roy spoke about how to build Internet personalities. He gave some tips to people with smartphones in their palms. "When you want to click pics with your smart phone use its manual mode.

Stop using digital zooming. Instead take few steps close and click a pic from a close distance. Turn on OIS and EIS features," said Anubhav.

"The OIS feature in Smartphone is optical image stabilizer, is a mechanism used in a still camera or video camera that stabilizes the recorded image by varying the optical path to the sensor.

Electronic image stabilization (EIS) is an image enhancement technique using electronic processing," he explained

He told his audience to understand the rule, this means you should put horizontal or vertical lines, such as the horizon or someone standing in your picture along imaginary lines that divide the frame into thirds.

"It's far better to have the horizon either two-thirds from the top of the frame or two-thirds from the bottom," he explained.

"The first step in branding online is to create a content. You can use your mobile and create photo and video content. Creating content using smartphones is easy, zero effort and has unlimited potential," he said

"Your selfies and day to day videos can be your content. Once you have content, you need to promote that content. How do you and where do you promote the content? You can do so it on YouTube, Instagram, Twitter and Facebook," he told them.

"Always shoot videos in landscape. Don't spend much time on Facebook. Invest in ads. He told his audience to create Instagram business profile. Use relevant hashtags, more the merrier. You can use hashtags up to 24/25 for every post. Have consistency in your posts," he said.

With growing popularity YouTube is taken as a fulltime career by many youth Anubhav added.

This program was organised as part of this year's theme "The New You', it's a personal, physical and professional transformation offered to our members, added Shilpa Datla.