Brand360 Agency is entering a new phase of expansion with a series of major commercial and documentary projects scheduled for production over the coming cycle. As part of this growth, the agency has confirmed cinematographer and content creator Dipen Patel as the lead visual director across its slate of upcoming campaigns. Patel’s involvement is the result of a strong working history with the agency, one that has consistently elevated the quality of Brand360’s creative output and strengthened the visual identity of the brands it represents.

Patel’s relationship with Brand360 began with a series of successful productions for Dico Beauty, Jolly Couture, and Dion Specs. Each project demonstrated his ability to translate brand values into polished visual storytelling, combining technical skill with a cinematic approach that has become a recognizable signature in the agency’s work. These collaborations established a clear creative foundation and shaped the direction in which Brand360 continues to grow. According to founder Lance Dion, Patel quickly became a reliable partner whose creative judgment and discipline matched the agency’s long-term goals.

Building on this foundation, Brand360 has appointed Patel as the lead cinematographer and content creator for its full slate of upcoming productions. These include the Dico Beauty, Jolly Couture’s, Dion Specs’ new summer-style eyewear campaign, a series of lifestyle commercials for TOREY clothing/sleepwear line for new brand launches, multiple real estate branding commercials, the Love Life Lupus Foundation product campaign, and a feature-length documentary titled “Roll With Lucy,” based on the journey of Luzi Skye. Patel’s role involves overseeing each project from early pre-production through final post-delivery, guiding the visual strategy while ensuring consistency across all Brand360 content.

Brand360’s upcoming campaigns are positioned within the agency’s growing portfolio of luxury commercial advertising, a category that demands a refined cinematic approach and a strong visual signature. Patel’s role is central to this direction; his work blends the precision of high-end cinematography with brand-driven storytelling, creating content that aligns with the standards of premium beauty, fashion, and lifestyle advertising. Each production is developed with the same level of care and detail associated with large-scale commercial filmmaking—using controlled lighting, advanced camera systems, and elevated color treatments to build a polished, luxurious visual language that reflects the agency’s creative ambition.

Brand360 is also venturing into films as a content hub, with its upcoming documentary “Roll With Lucy” to be produced using the ARRI Alexa Mini LF camera paired with ARRI Signature Prime lenses, an approach selected to achieve a high-end, cinematic image with exceptional color depth. Patel will lead all field production, shaping the storytelling through a combination of vérité sequences, interview setups, and detailed b-roll coverage. His responsibilities extend into the post-production stage, where he will supervise color grading, narrative structure, and final delivery to ensure the documentary meets the agency’s creative and technical standards.

For commercial campaigns, Patel will select from the RED Komodo, Blackmagic 6K, and Sony FX3 camera systems, choosing the camera platform according to each brand’s required tone. Dico Beauty productions will feature controlled lighting, macro-detail, and clean color profiles. Jolly Couture’s seasonal campaign will use fashion-forward compositions and movement-driven shots. Dion Specs will receive a bold, modern outdoor look emphasizing reflections, contrast, and color separation. Throughout, Patel will design lighting, shot structure, and editorial flow to reinforce the agency’s polished aesthetic.

Brand360 leadership views Patel’s involvement as a strategic move supporting the agency’s long-term vision. Assigning one visual director to major campaigns creates a steady creative trajectory across projects. Founder Lance Dion cites Patel’s artistic discipline, technical expertise, and reliable workflow as key reasons for this choice. This centralization enables Brand360 to retain a unified creative voice while tailoring content to each brand.

The renewed partnership between Brand360 and Patel reflects an ongoing professional relationship built on trust and proven results. As the agency prepares for an active production year, Patel’s leadership in cinematography and content creation will play an essential role in shaping the visual direction of the agency’s work. The slate of future projects underscores Brand360’s commitment to continued collaboration and its intention to rely on Patel for high-level creative production moving forward.