Breath Analysers will be set up at key party hot spots in the country to encourage riders to use alternative mode of transport, when under the influence of alcohol.
Uber rides into party-season with #DontDrinkAndDrive campaign, supported by B.A.D.D (Bars against Drunk Driving) and SaveLIFE Foundation with some interesting facilities that include setting up of breath analysers
Highlights of Bars Against Drunk Driving Campaign:
- Breath Analysers: Breath Analysers will be set up at key party hot spots in the country to encourage riders to use alternative mode of transport, when under the influence of alcohol. Uber Breath Analyser is a kiosk that calculates the blood alcoholcontent (BAC) in a person’s body through an app that’s fixed to the device. If the person’s BAC is higher than the permissible limit for driving, they can sign up and take their first free ride on Uber by using the promo-code DDAD100
- RiderDOSTs: Uber will provide bars and restaurants access to RiderDOST, an app that can be accessed by RiderDOSTs (Uber Brand Advocates) at the kiosks set-up inside the premises. Through this, RiderDOSTs can now help anyone book a ride, even if they don’t have the Uber app downloaded on their device and get home safe
- Promo Codes: Uber will provide special promo codes to bars and restaurants that join this movement, to help them encourage their customers to avoid drunk driving and ‘Uber it’ instead
To maximize impact, Uber has also launched ‘Gift an Uber’, wherein riders can buy promo codes for their private parties and ‘Gift an Uber’ to their friends and other guests to discourage them from driving back home drunk.