KhelPlay to drive more players from semi-urban and rural areas

KhelPlay to drive more players from semi-urban and rural areas
Highlights

KhelPlay has reached sizable business in Rummy and is all set to increase its marketing budgets for the current year. The company has charted out plan to work on very impressive and innovative TVCs to promote the brand both in regional TV, FM Radio and digital platforms.

KhelPlay has reached sizable business in Rummy and is all set to increase its marketing budgets for the current year. The company has charted out plan to work on very impressive and innovative TVCs to promote the brand both in regional TV, FM Radio and digital platforms.

This will give good edge over other players in the market. The company has choosen some of the fastest growing cities in the South, West and East to promote its platform aggressively.

The company has developed good strategy to reach current and potential users through Radio, which is very effective platform. The company is focusing on metros and mini metros for these campaigns. South and West have been biggest contributors of its revenues.

Company currently has good number of active players; this campaign will generate more curiosity among players who were in active for some time. This will not only encourage existing players will also bring new players to our platform.

We would like to adopt different path to reach out to our players instead of following other players in the market. We treat each customer differently – new customers are encouraged to master their skills using the free games and champions are encouraged to compete with players that have similar skill sets Initial focus would be in South, as South has been remained as dominant market for rummy for a long time.

So the focus is on regional TV channels of the South, FM Stations in focused cities like Vishakhapatnam, Vijayawada, Chennai, Trivandrum, Kochi, Benguluru, Madhurai, Coimbattore, Thirupati, Mangalore and Mysore and the online platforms which are very dominant in South and across India.

We are very excited to come out with innovative methods to promote both rummy and poker in both South and West to start with and we will eventually take this to other markets in the country. The motive behind this campaign is to bring in more players to the platform and make existing active players to become frequent visitors to our platform, Mr. Herat Maniar, CMO added.

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