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Chief Minister calls for strengthening of APCO

Chief Minister calls for strengthening of APCO
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Highlights

Emphasising the need to draw long and short term plans for strengthening and making it self- reliant Chief Minister N Chandrababu Naidu asked the The Andhra Pradesh State Handloom Weavers Cooperative Society (APCO) to create trendy and modern designs with the help of National Institute of Fashion Technology (NIFT) for developing itself as a competitor in the world market.

Amaravati: Emphasising the need to draw long and short term plans for strengthening and making it self- reliant Chief Minister N Chandrababu Naidu asked the The Andhra Pradesh State Handloom Weavers Cooperative Society (APCO) to create trendy and modern designs with the help of National Institute of Fashion Technology (NIFT) for developing itself as a competitor in the world market.

Highlights:

  • Should compete globally by creating trendy and modern designs in collaboration with NIFT, says Chandrababu Naidu
  • Rs 71.39 crore debt relief provided to about 22,247 handloom weavers

While reviewing the performance of handloom and APCO departments along with minister K Atchannaidu at Secretariat on Saturday, Naidu said that there is every need to enhance the skills of designing and marketing to compete in the market. While asking them to introduce booking of orders online he suggested giving 25-30 percent discount on sales during Sankranthi and other big festivals concerning all religions.

Envisaging that the APCO turnover should cross Rs 338 crore during 2017-18, Chief Minister fixed the target of Rs 405 crore turnover for 2018-19 and Rs 486 crore for 2019-20. Announcing that the government will make agreements with national and international firms for exporting APCO designed cloth he asked to conduct APCO exhibitions in other states too.

Suggesting selling antique pieces and articrafts for the maintenance of showrooms, Naidu said the APCO showrooms should also take up the sales of handicrafts, silver and gold imitation jewellery. He directed the APCO officials to strive for getting orders on preparing uniforms for police, special battalions, navy, army, air force personnel.

He also suggested collecting orders from transport, forest, medical and health, endowment, TTD, Indian Railways, public sector companies and training institutes for supplying uniforms. He also directed to make every Monday as Handloom Day and ensure for wearing handloom clothes by all the employees of corporate companies and students of all the educational.

He also said the government will provide incentives to Uppada, Mangalagiri, Chirala, Dharmavaram, Madanapalle and Dharmavaram handloom clusters. He also said that Handloom Bazaars will be established in all the 13 districts of the state.
Detailing about the succour provided to the handloom weavers Chief Minister said that Rs 71.39 crore debt relief was provided to them. About 22,247 handloom weavers have benefited from the debt relief, he said.

Meanwhile APCO officials have tabled a proposal on establishing APCO design studio with the support of NIFT and a Yarn Bank for supplying yarn to cooperative societies. Responding to the proposals Chief Minister has said that a decision will be taken after due consideration.

They also suggested providing holiday advances for the government employees to purchase APCO products. They have submitted a proposal to establish 4,000 work sheds for weavers across the state and provide Rs 30 crore(each unit Rs 75,000) during 2017-18.

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