Yamaha sets eyes on rural market
Yamaha sets eyes on rural market. In a significant departure from the regular practice, two-wheeler major India Yamaha Motor Pvt Ltd (IYM) has chosen...
Hyderabad: In a significant departure from the regular practice, two-wheeler major India Yamaha Motor Pvt Ltd (IYM) has chosen Sarvepalle village in Nellore district of Andhra Pradesh to unveil Saluto, its motorcycle for rural market, for the regional market.
Moreover, Sarvepalle village sarpanch Kodhandaramaya graced the glitzy launch event organised by Yamaha Motor India Sales Pvt Ltd. (YMIS), a group company that has been established to independently support IYM in sales and marketing of its products across the country. The company also held a host of fun-filled activities and interactive sessions for the villagers.
Priced at Rs 54,100 (ex-showroom, Nellore), the two-wheeler is now on sales across Yamaha’s authorised dealers in the Nellore and surrounding districts. The new 125 cc Saluto is based on the concept of ‘economical and practical Indian family motorcycle. “The Indian motorcycle market constitutes about 68 per cent of the total two-wheeler market at 11 million units.
Out of this, the 100-125cc motorcycle class is the largest category at 9 million units, comprising almost 83 per cent of the market. This is due to the economical nature of the category (including fuel efficiency and prices) and its practicality as it is highly praised by those purchasing a motorcycle for the first time, for pillion use, or for sharing with the family,” said Roy Kurian, Vice President, YMIS.