Kia Motors Inaugurates Its First Showroom In India

Kia’s first product for India, the SP2i compact SUV, will go on sale in the second half of 2019. It is expected to be followed by a premium hatchback

• Kia’s first-ever showroom in India is located in Noida, Uttar Pradesh.
• It follows Kia’s global ‘Red Cube’ design language for showrooms.
• Houses dedicated sections for sales, after-sales and service.

Kia Motors has inaugurated its first showroom in India a few months ahead of the launch of the SP2i compact SUV. Located in Noida, Uttar Pradesh, the new showroom will cater to both sales and after-sale services. The facility that spans over 12,000 sq.ft. has been designed as per Kia’s global ‘Red Cube’ design language for showrooms.

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Although Kia has no cars on sale in India as of now, the Rio hatchback and the Stinger GT sedan are currently on display in the showroom. The Rio is a premium hatchback that could rival the Maruti Suzuki Baleno and Hyundai Elite i20 if launched in India. The Stinger GT, on the other hand, is a sports sedan rivals the likes of the BMW 5 Series, Audi A6, Mercedes-Benz E-Class and the Volvo S90 in international markets. If launched here, expect Kia to offer it via the CBU route and promote it as the company’s flagship car.

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To know more, check out the official press release below:

Kia Motors India inaugurates its first showroom in India

• • First showroom, Allied Motors to offer a wide array of Kia experience to its customers
• • The showroom will have sales, after-sales and service facilities
• • The architecture of the showroom follows the design language of Kia’s global ‘Red Cube’ showrooms

Noida, 14th February 2019 – Kia Motors’ first showroom in India was inaugurated by Mr. Kookhyun Shim, MD and CEO, Kia Motors India in Noida, Uttar Pradesh. This is step one in Kia’s endeavor to expand its presence in the country. The 12,000 sq. ft facility is equipped with dedicated consulting areas, state of the art lounge and café for customers and an exclusive new car delivery area to ensure an exciting experience of owning a Kia car. Additionally, the showroom is equipped with dedicated service facilities to meet the after-sales requirements of the customers.

The showroom is based on Kia’s ‘Red Cube’ concept which has been developed to promote trustworthiness and to differentiate the dealerships from the grey and repetitive city landscape thereby designed portraying a dynamic brand. The Red cube delivers the most complete visual representation and design focused brand strategy, the showroom has a distinctive look, replete with the strong red fascia, side-return architecture, a clean and striking interior. This would allow the customers to have a more professional, comfortable and welcoming experience upon stepping inside the facility. It has a dedicated 6000 sq. ft. of sales and display area to cater to different demands of the customers. The experience will also extend to aftersales, where, under Kia Promise to care, customized offerings will be made available to the customer throughout his ownership period.

Speaking at the occasion, Mr. Manohar Bhat, Head of Sales and Marketing, Kia Motors India said, “We are happy to reflect quality and speed in everything that we do and hence we already have our first showroom in India ready, much before we start selling our products. This is an important milestone for Kia Motors India as it marks the customer focused physical presence of the brand in the country. The facility has the perfect mix of style, function and form and is in line with Kia’s new global standards. Kia is proud to have partnered with Allied Motors who have a 75-year-old legacy of being associated with the automotive sector with intrinsic and in-depth knowledge of selling automobiles. It is imperative for us to have dedicated professionals with ample industry experience to ensure and impart one-of-its-kind experience to our customers. We are looking forward to a fruitful relationship with our customers through our state-of-the-art network.

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