Vanesa Care, an FMCG player in men’s personal care space, has now expanded its portfolio and launched a new beer shampoo targeted primarily at the contemporary Indian male who is keen on good grooming including hair care. With this, the company’s umbrella brand Denver under which it has successfully marketed deodorants is now being extended to include shampoos.

Denver Beer Shampoo formulated with goodness of real beer turns bathing into an easy one-step process of cleansing and conditioning with a blend of naturally derived ingredients while also helping conserve water at the same time. With this new product, Denver is promoting the idea of conditioning without a conditioner.

Availability of Denver Beer shampoo in single-use sachets of 7 ml priced at Rs 5 is another innovative marketing tactic that the company is confident will induce trials and help garner volumes. Other pack sizes include 100ml and 200ml bottles priced at Rs 75 and 160 respectively.