I-Day bonanza for e-shoppers

Created On: 14 Aug 2015 8:49 AM IST

A high tide of consumerism is sweeping across the nation this week. The country\'s e-commerce portals are battling it out with enticing offers and discounts in their bid for supremacy in the multibillion-dollar sweepstakes. As India pays homage to its martyrs and freedom-fighters on Independence Day, the country will also be witness to some new records in shopping frenzy.

Online shopping portals to give incredible discounts!

New Delhi: A high tide of consumerism is sweeping across the nation this week. The country's e-commerce portals are battling it out with enticing offers and discounts in their bid for supremacy in the multibillion-dollar sweepstakes. As India pays homage to its martyrs and freedom-fighters on Independence Day, the country will also be witness to some new records in shopping frenzy.

Shopping enthusiasts are preening themselves for the amazing deals on a wide range of goods and services the portals have on offer in the run-up to Independence Day celebrations on Saturday. Among the more prominent, Amazon India has its "Great Indian Freedom Sale," while Flipkart unveiled "Freedom Sale" and eBay launched its "Aazadi (Independence) Deal".

Online shopping in India has been enhanced not only by convenience, range and availability of products, and attractive discounts, but also by prompt service and cash-on-delivery facility. Increasing mobile and Internet penetration in India is enticing customers to shop online for books, electronic goods, apparel, kitchen items, consumer durables, high-end jewellery, furniture and even flats, cars and motorcycles.

E-retailing is fast coming of age in a country where the number of mobile Internet users surged 23 per cent within six months, from 173 million last December to 213 million in June this year. Online buyers had deluged the big three e-retailers - Flipkart, Snapdeal and Amazon India - when they went into overdrive to win customers during the Diwali festival of lights last October.

Rock N Shop, an online shopping destination for luxury fashion labels, powered by Kitsch, will have its Freedom Sale on the occasion of the Independence Day. Rock N Shop, an online shopping destination for luxury fashion labels, powered by Kitsch, will have its Freedom Sale on the occasion of the Independence Day.

Giving lovers of iconic global brands another reason to celebrate, curated merchandise from the world’s most revered brands such as Alexander McQueen, Dolce & Gabbana, Lanvin, Marc Jacob, Stella McCartney and Victoria Beckham are available at a discount of up to 70 percent.

HomeShop18, a home shopping channel also available on the web and mobile, is hosting a 'Now or Never' promotion. Customers can buy popular products across categories, ranging from digital, jewellery, apparel, home and kitchen, and many more at "never to return lowest propositions" on the site, read a statement.

For users of ShopClues, a managed marketplace, there are discounts of up to 69 percent on top categories including electronics, fashion, lifestyle, home and kitchen. The marketplace will also offer 100 percent cashback across products, host dedicated brand stores and the Rs 69 store to commemorate the occasion.