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Mehrotra to head Max Bupa
Highlights
Max Bupa Health Insurance appointed Ashish Mehrotra as its Managing Director and Chief Executive Officer. He brings with him over 22 years of extensive banking experience, where his last role was Managing Director and Head- Retail Bank at Citibank.
Max Bupa Health Insurance appointed Ashish Mehrotra as its Managing Director and Chief Executive Officer. He brings with him over 22 years of extensive banking experience, where his last role was Managing Director and Head- Retail Bank at Citibank.Mehrotra had held several portfolios at Citibank, including consumer assets, business banking and mortgage business. He played a pivotal role in enabling the bank to gain a leadership position in the wealth management business in India. At Max Bupa, Ashish will be responsible for fortifying the company’s position, growing its customer base, enhancing its brand, products and services, strengthening distribution channels, and creating long-term value. “Ashish’s rich cross functional skills and penchant for innovation will help Max Bupa further accelerate its growth momentum, strengthen the value proposition for its customers and realize its vision of becoming the most admired health insurance company in India,” said Rajesh Sud, Chairman, Max Bupa.
Max Bupa has a portfolio of comprehensive health insurance plans, catering to the health needs of all family members including senior citizens, women, and newborns. It has distinguished itself by being the first in the industry to introduce innovative products and services. “With B2C health insurance segment growing at an annual rate of 20 per cent, it presents a great opportunity for a retail focused player like Max Bupa,” said Mehrotra.
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