Patanjali products up Future Group sales

Patanjali products up Future Group sales
Highlights

Yoga Guru Baba Ramdev\'s Patanjali entered into a partnership with Future Group in October, with its entire range of products available in Big Bazaar outlets across the country.

New Delhi: Yoga Guru Baba Ramdev's Patanjali entered into a partnership with Future Group in October, with its entire range of products available in Big Bazaar outlets across the country.

Future Group is already seeing sales to the tune of Rs. seven to eight crore per week, going up to Rs. 30 crore a month, said Kishore Biyani, CEO of Future Group.

The company is seeing maximum demand for products such as ghee, toothpaste and personal-care products, he added.

The CEO of Future Group further said the demand for noodles has also picked up.

Biyani wants sales to touch close to Rs. 1000 crore by next year, while adding that for Patanjali products - demand is much higher than supply. Once that is fixed, along with the supply chain, he aims to achieve Rs 70-80 crore revenue per month.

Patanjali Ayurved Limited, located in the industrial area of Haridwar, was established for manufacturing pure quality and scientifically developed mineral and herbal products.

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