The frontrunners of social experiments in India

The frontrunners of social experiments in India
Highlights

Quick Reaction Team (QRT) is India\'s premium digital entertainment channel. A subsidiary venture of Movement Broadcast Network Pvt Ltd, they produce weekly shows on their channel related to issues that are not primarily discussed in mainstream media.

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Quick Reaction Team (QRT) is India's premium digital entertainment channel. A subsidiary venture of Movement Broadcast Network Pvt Ltd, they produce weekly shows on their channel related to issues that are not primarily discussed in mainstream media.

Founded by Rahul Bhattacharya in September, 2015, the channel has grown to be a one-stop destination for quick humour and boasts of a subscriber base of over 75,000 now.

The show takes opinions of people and presents it in a worldwide accepted format, keeping in tune with audiences’ entertainment quotient with a mix of light humour on social issues.

Speaking to The Hans India, one of the managing directors, Rahul Bhattacharya shares details on the team’s visit to Hyderabad recently, their video concepts and more.

Excerpts.
What kind of videos have you made with Hyderabadis and how well did the city react to you?
We shot three episodes here and the responses has been phenomenal something which we never thought we would get. We are glad that we came to the city. Ever since we have flown out of Hyderabad, we are missing the city, its people and especially the good food. We worked with our local partners Whacked out Media for the on ground production. And they showed us the city like when you have a family visiting from abroad and you take them for a city tour, that’s the feeling we got.

Most of your videos are social experiments. What’s your take on the theme for India?
Social Experiments are real eye openers, but only if they are executed properly. There is a huge consumption of such videos in India. We brought a whole new angle to it for the country by making it a people’s movement; for the society, by the society and of the society.

Wow! How does that work exactly?
Well, we specifically make videos around youth and the USP of our content is that we take questions from our audiences to the streets. That’s how we make it a people’s movement. Our channel represents our audience, who are young, fearless and progressive thinkers. We love it!

Let’s talk technical. How long does it take to conceptualise and execute the videos?
Making an episode is a huge responsibility and we take it very seriously. Normally, it takes a couple of days of planning a shoot with all possible scenarios that we might encounter. Our shoots finish in a day and it takes about three days to carefully edit it.

Is making YouTube content all brains or all body?
It’s a mixture of both; it requires thorough research and proper production. We produce a fair and balanced content, which most importantly is “clean entertainment”.

Have your videos ever gone wrong?
Well some spelling errors or typos came in on our initial videos, which we never knew it existed until we were told by our audience. Now, we keep an eye on every single word.

Other than the regular videos, what’s next for the channel?
We have planned a couple of things, which we intend to roll out by the end of this year. Webseries being one of them. We are also filming content for kids and exploring possibilities in medical educational content.

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