Bahrain looking to tap India's robust wedding, MICE market

Bahrain looking to tap India
Highlights

Bahrain is offering islands, beaches, and desert areas as top destinations in order to tap India\'s growing weddings as well as events market, a top official said.

Manama: Bahrain is offering islands, beaches, and desert areas as top destinations in order to tap India's growing weddings as well as events market, a top official said.

"Bahrain, a bouquet of over 30 natural and man-made islands, offers a relaxed atmosphere and warm hospitality, which is ideal for Indians scouting for overseas wedding and MICE destination in the Middle East," The Bahrain Tourism and Exhibitions Authority (BTEA) Advisor Ali Hassan Follad told PTI here. He said, Bahrain is mainly looking at those well-travelled Indians, who have been to the Gulf Cooperation Council (GCC) countries and the South-East Asia and are now looking at something different yet a short haul destination.

"We want to tap the Indian wedding and meetings, incentives, conferences, events (MICE) market, which is thriving and is growing every year. We are targeting the well-travelled people who are done with the glitz and glamour of GCC countries and the South-East Asian nations, and are now looking at something unique and serene," he added. Besides, Bahrain offers a host of experiences and activities ideal for all age groups, he said.

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