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Subway hits a half century
Highlights
SUBWAY®, the world’s largest Quick Service Restaurant (QSR) brand will be celebrating its 50th anniversary this week. In India, the brand is commemorating the event as Customer Appreciation Day.
SUBWAY®, the world’s largest Quick Service Restaurant (QSR) brand will be celebrating its 50th anniversary this week. In India, the brand is commemorating the event as Customer Appreciation Day.
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SUBWAY® restaurants across India will host a Buy One Get One offer on Thursday, August 27, 2015, where customers ordering any six inch submarine sandwich (sub), a salad or a Coke will get another free.
Speaking on the occasion Mr Manpreet Gulri, Country Head Subway Systems India Private Limited said, “This is a special occasion and we wanted to make it more special by celebrating it with our customers whose love for SUBWAY inspires us every day. SUBWAY is committed to continue delighting its customers with good food and good service. We are excited for the future and will keep working towards improving SUBWAY’s reach and offerings.”
Currently operating in 110 countries with 44,188 restaurants, SUBWAY® has come a long way since its inception in Connecticut, USA on August 28, 1965. The first SUBWAY® restaurant was opened by the then 17-year old Fred DeLuca, President and Co-founder SUBWAY®. Starting off with a $1000 loan from his family friend Dr Peter Buck, SUBWAY® has grown into a multi-billion dollar global brand under Mr DeLuca’s leadership.
India remains an important market for SUBWAY® and contributes significantly to the brand’s global sales. “Home to a young population with rapidly evolving consumption patterns and willingness to experiment global cuisines, India is a preferred destination for international QSR brands. SUBWAY looks forward to continue delighting its Indian consumers with the best food and restaurant experience,” said Mr Sanjiv Pandey, Marketing Manager, Subway Systems India Private Limited.
The Indian QSR space has been growing steadily. A CRISIL research of February 2015 expects the segment to retain this momentum growing at 26 per cent CAGR (Compound Annual Growth Rate) to become a Rs 117 billion industry over the next three years.
SUBWAY®’s franchise model of business has been a key contributor to its rapid growth in India. SUBWAY® has 531 restaurants spread across 70 Indian cities and plans to expand its footprint in India through an aggressive growth strategy.
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