From a joke between friends to a viral meme

From a joke between friends to a viral meme
Highlights

The creators of the latest viral Indian meme, Jo Baka, are amazed that it grabbed the internet\'s attention. It all started from a simple Gujarati meme that got people hooked. The Jo Baka (translation: see, my friend) meme hit the internet and caught on after users identified with the hilarious typical Gujarati truths it preached.

The creators of the latest viral Indian meme Jo Baka are amazed how it grabbed the internet's attention

The creators of the latest viral Indian meme, Jo Baka, are amazed that it grabbed the internet's attention. It all started from a simple Gujarati meme that got people hooked. The Jo Baka (translation: see, my friend) meme hit the internet and caught on after users identified with the hilarious typical Gujarati truths it preached.

Soon there were Hindi versions of the same, the Dekh Bhai memes, floating on Facebook. The memes have been shared by brands on Instagram and even have a dedicated Facebook page that boasts of over 1 lakh followers. What's more, there's even a YouTube anthem called “Jo Baka - the official video song”.

But where did the Jo Baka memes originate? Vivek Sacheti, Kaushal Gajjar, Harsh Kansagara, Hemratna Bhimani and Mit Thaker are engineering students who run a website called popopics.com. Little did they know that a simple regional slang would soon become the next viral thing on social media.

“One night our team mates Kaushal and Harsh were playfully teasing each other and the term jo baka annoyed Harsh. We started the page Jo Baka HD to irritate him and tagged a few friends in the first picture on the page. Everyone liked it and demanded more. Within 20 hours of the launch, everyone wanted to make a meme. So we created a Jo Baka meme creator for them (memegenerator.im). Slowly and steadily it went viral,” says Vivek Sancheti.

He is surprised by the unwitting response it received. “Frankly speaking we didn't expect it would go viral. People have created almost 5 lakh memes using our website and app. We really feel super about it,” he added.

On analysing who shares the memes the most, Vivek found people from over 15 countries had created and shared these memes.

“We are really happy that the trend, which started with Gujarat and for Gujarati people, is now being used all over India as well as many other countries where Indians live. When we analysed the traffic on our portal we found people from almost 15-20 countries like the USA, the UK, Australia, etc, using it actively.'

The team of five has now even launched a Jo Baka game in coordination with The App Guruz, a leading game development company in Rajkot. Jo Baka merchandise is already available in the markets.

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