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RR to bat for the girl child
Taking inspiration from the government’s ‘Beti Bachao Beti Padhao’ initiative, Rajasthan Royals embarked on an innings of a different kind. The franchise announced its support for the development and welfare of the girl child and pledged 2% of its annual profits towards the cause. The franchise has tied-up with 2 NGOs, Educate Girls and Aangan who will be the beneficiaries of this funding.
Mumbai: Taking inspiration from the government’s ‘Beti Bachao Beti Padhao’ initiative, Rajasthan Royals embarked on an innings of a different kind. The franchise announced its support for the development and welfare of the girl child and pledged 2% of its annual profits towards the cause. The franchise has tied-up with 2 NGOs, Educate Girls and Aangan who will be the beneficiaries of this funding.
The franchise wishes to heighten awareness around the issues facing the girl child, engage with its fans and other cricket lovers, utilise its digital assets to reach out to audiences and seek to make a difference by contributing brand support and monetary resources towards this cause.
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Speaking at the campaign, Rahul Dravid, Rajasthan Royals mentor, said, “Using the power of sport to make society aware of the challenges that we face collectively and therefore, as a means to change lives, is consistent with the philosophy of the Rajasthan Royals. It gives all of us a sense of pride and joy to be a part of this initiative that tackles issues relating to girl child and to know that we are also contributing our part to make a positive change in our society.
” To create awareness of the campaign ‘Bat for the Girl Child’, Rajasthan Royals will conduct two activities during its home match against the Kolkata Knight Riders on May 16, 2015 at Cricket Club of India, Brabourne Stadium, Mumbai. Spectators and players will release 1000 balloons with the campaign logo to showcase their support.
