Karimnagar Dairy enters Hyderabad

Karimnagar Milk Producer Company, more popularly known as Karimnagar Dairy, has stepped foot in the city on Sunday. Despite cut-throat competition from local brands the dairy hopes to make a mark in Hyderabad with a target of fifty thousand litres per day this year.

Full crème milk called ‘Gold Milk’ was launched along with several other products that include curd, butter milk, sweet lassi, dood peda, malai laddu, milk cake, basundi, and kajur kova that were made available for sale.

The products are made available at every shop that sells milk and its by-products. Depending upon the response from the customers, stalls of Karimnagar Dairy will be arranged for sale. As of now the dairy products will be supplied through distributors.

The Karimnagar Dairy has grown rapidly during the last one and half decade. In the year 2000, per day milk procurement by the dairy was only 13,810 litres and now in 2015, it has reached 1.12 lakh litres.

Similarly per day sales have gone up from 4,978 litres to 1.06 lakh litres in 2015. The dairy turnover also was raised to Rs 176.69 crore in 2015 from Rs 7.19 crore in the year 2000.

By Divya Vallabhaneni