Satya Paul develops new home furnishing label

He has captivated lovers of chiffon saris with signature prints and has even lent his artistic flair to home furnishings. The designer and artist Satya Paul has launched Paul Salon, a furnishings' label especially developed for Jagdish Stores.

Jagdish Stores has tied up with Satya Paul to provide customers with something unique. The Paul Salon will be retailed exclusively from the store's outlets in Delhi, Kolkata and Ludhiana. The label is divided into five lines -- Simple Luxe, Absolut Moderne, Passion De Fleur, Ethnique and Beauti D'Histoire.

Paul, who launched his eponymous label in 1985 and has also dabbled in home furnishings abroad, said: "I am a student of design, and have been practicing art and designing professionally for 60 years now. I sell my home line in Japan, Brazil, Europe, everywhere... We launched it in India too. But Paul Salon is especially for my friend Jagdish Khandelval (director of Jagdish Stores)."

He said all his designs are "inspired by life and for life", and encapsulate the elements of 'Satyam Shivam Sundaram', meaning truth, godliness, and beauty. The Paul Salon line, which primarily features luxe bedcovers and cushion covers, is an amalgam of traditional techniques and embroidery with contemporary and modern style. The price ranges from Rs 12,000 to Rs 50,000.

Khandelval said: "A designer of Satya Paul's stature brings to the world of home furnishings a truly unique and inspired aesthetic unlike anything witnessed before in this niche. I am confident our patrons will be delighted by the vibrant prints and etherial colours in the home furnishings section."