Hyderabad entrepreneur campaigns to protect nature

City-based personal and skincare brand, ‘Brand Banjaras’ launched a communication campaign in line with its ethos of protecting nature. Banjara’s new communication propagates the belief that in order to benefit from nature’s goodness, it is important to take care of nature as well.

The campaign makes nature’s beauty come alive with the intervention of individuals in the family through the use of the its mnemonic – the butterfly. “The butterfly is both a symbol of astonishing beauty and a sign that all is well with nature. So in that single mnemonic, we capture the new essence of the brand,” said Ramesh Vishwanathan, Managing Director, Banjara’s.