PVR Cinemas launches Asia’s first VR Lounge

India’s largest multiplex chain, PVR Cinemas in association with HP India, has launched Asia’s first Virtual Reality (VR) Lounge at PVR ECX, Mall of India, Noida. PVR Patrons can now experience a new dimension of entertainment while they wait for their film to begin.

The new concept at PVR ECX has four VR pods equipped with latest groundbreaking technology by HP that delivers an unparalleled immersive and interactive experience, blurring the lines between what's real and what's not.

Speaking at the launch, Mr Ajay Bijli, Chairman and Managing Director, PVR Ltd., said, “Virtual reality is the dawn of the new era that transcends all boundaries of what is real and what is not, and the high-end technology by HP provides a complete immersion into the digital world.

Being the innovators in the realm of cinema, it is our continuous endeavor to be in sync with world’s latest technologies and VR is the next big thing that we have brought for the Indian audience. We are delighted to partner with HP given their unmatched expertise in the technology domain.”

Ketan Patel, Sr. Director, Personal Systems, HP Inc. India said, “HP’s innovation in the area of VR is yet another first from us where we continuously strive to provide the latest technology and world class experience to our customers. Our partnership with PVR will bring the best of technology for PVR patrons to touch and feel virtual reality.”