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Toyota Kirloskar Motor’s Drive the Nation campaign gets great response
After sustained success in the first two phases, Toyota Kirloskar Motor’s sales campaign, “Drive the Nation” designed for Government employees has been extended to the third phase.
After sustained success in the first two phases, Toyota Kirloskar Motor’s sales campaign, “Drive the Nation” designed for Government employees has been extended to the third phase.
The nationwide campaign has been highly appreciated by Government Employees since its inception for the integrated offers comprising of unique value-added services on the purchase of products under Etios series.
This campaign is in line with the customer first philosophy, which has been the driving force behind any innovative products and services introduced by the company in the market.
It has contributed to around 10 per cent of Etios series personal segment sales. TKM has also reduced the price of Platinum Etios andLiva post GST roll out to pass on the benefit to customers.
The offer has been extended to third phase for Central and State Government Employees based on overwhelming feedback from customers who are proud owners of Etios and have availed the ‘FAMILY offer’. Etios series has stood the test of time over the years as the most dependable vehicle for Indian families.
“Drive the Nation” – a “one-stop-shop” of integrated offers to car buyers entails affordable funding solutions focused on low customer acquisition cost, attractive offers on Toyota Protect Insurance and Toyota Genuine Accessories, maintenance package and unmatched extended warranty.
The campaign will comprise a series of value added services under the name F.A.M.I.L.Y offer:
• F - Finance – 100 per cent On-Road Funding for 7 Yrs. with ZERO Down payment
• A - Service Value Maintenance Pack – Save 25 per cent* on Maintenance Cost.
• M - Special 10 per cent discount on Premium TGA Package.
• I - Insurance – Attractive Insurance Benefits – Return to Invoice
• L - Exchange/Loyalty – 10,000 Rs/- Loyalty Bonus or Attractive Exchange Benefits thru U-Trust Dealers.
• Y - Extended Warranty – Avail up to 5 Years / 180,000 km*.
From this phase, blood relatives of central and state government employees are eligible to avail the benefits offered by the campaign.
“Drive the Nation champions” have been appointed in each of the sales outlet of TKM in order to give dedicated attention to all government employee enquiries. This promotional offer will be supported through Toyota’s large sales and service network spread across the country.
