1ilm theatres remain closed as industry calls for bandh
In response to bandh call given by the Southern Indian Film Industry, a total of 50 cinema theatres in united Khammam district stopped screening of...
Khammam: In response to bandh call given by the Southern Indian Film Industry, a total of 50 cinema theatres in united Khammam district stopped screening of films on Friday. The bandh call is a sequence to row over charges being demanded by the Digital Service Providers.
The producers and directors charged the providers of demanding higher charges for the screening the movies in cinema theatres along with Virtual Print Fees (VPF) for regional films.
Previously, the films are screened in the theatres using prints by sending reels from one theatre to another which cost about Rs.60,000 to 70,000 per one reel. With the entry of digitalisation system, providers are demanding higher charges.
The Digital Service Providers (DSPs) delivers the movies straight to theatres through satellite for screening. Due to less cost involved in screening the movie through digitalisation, the producers and distributors opted for Qube, UFO and PXD and made an agreement with DSPs.
Initially, the DSPs stated that they would collect charges for virtual print fee only up to five years but went back on their promise and started charging very high fee for regional films.
With this the producers and distributors of Southern States formed a ‘Joint Action Committee’ and demanded that the DSPs reduce the charges at least by 25 per cent along with cutting the time of interval from 20 minutes to eight minutes along with decreasing rates of advertisements. but the DSPs did not relent.
So, the JAC of Southern Indian Film Industry decided to shut the cinema theatres from March 2 and gave a call for strike.The film fans of big stars are disappointed with big films are slated to be released during this month.