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Vanity Market - Over Indulgence, he age old dressing tables would flaunt only few cosmetics and a lot of space. The Indian Retail market had grown leaps and bounds over the last three decades. T
Ponds Cold Cream, Emami Vanishing Cream, Keo Karpin Hair Oil..Rings a bell? Well, these were the beauty secrets of our mothers and the grandmother who swore by the magical results of one cream that erased the dryness and a single brand of oil that nourished the hair. The age old dressing tables would flaunt only few cosmetics and a lot of space. The Indian Retail market had grown leaps and bounds over the last three decades. The rise of the nineties practically saw a new revolution in the beauty market. Health and Wellness stores, Beauty Boutiques and Departmental Stores – all are bombarded with humungous range of products for skin, hair, face, nails; one names it and there is confusion galore with ten products lined for the consumer to choose.
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